Eric Ceret started from a fashion photography background and spent his early years in Paris assisting respected fashion photographers (Frederick Nast, George Vidal and Jean Marc Scialom) and then in New York where he shot frequently for Elite, Wilhemina, Karin, IMG, Company, Boss, etc. His visual style caught the eye of Nancy Taylor Rosenberg, author of five NY Times best-selling novels, and she hired him to shoot her publicity shots as well as her personal portraits. Other fashion campaigns/editorials (Chompol Serimont, Personal Affairs) soon followed and music magazine covers (BT, DJ Skribble, Rae & Christian) came knocking.

Currently based in Singapore, Eric has been directing television commercials and TV Programs regionally for the last ten years. Amongst others, he has shot print campaigns for Phillips, French couture label, Lolita Lempicka, and directed TV commercials for Olympus, FANCL, L’Oreal, Wings, BMW, Lexus, MediaCorp Radio, Daikin, the Singapore Fashion Festival, Wavin, as well as the Honda "New Jazz" commercial which clinched an ACS Silver Award in Australia and the CC Sound Factory music video which won ‘Best Music Video’ awards at both the European Multimedia Arts Festival and the Toronto Exclusive Magazine Awards. Besides high-profile corporate videos for Samsung, Arena magazine, Bain and Company as well as Elite Model Look’s international promo video. Eric has also been Executive Producer/Director for the Elite Model Look Singapore 2011 and 2012 1hr TV Programs and Producer/Director for the Elite Model Look World 2hr TV Program 2008.